ABUNDANT AURA
(current project)
Abundant Aura was a spirituality and manifestation TikTok brand that generated over 133,000 video views from users in over 20 countries.
SERVICES & SKILLED DELIVERED.
Social Media Management
Expanded growth of Abundant Aura from 0 to 1,100+ followers in 8 months posting consistent content 2-3x daily.
Content Creation
Published over 300 TikTok videos on abundant, manifestation, and spirituality, reaching 116,000+ viewers in 20+ countries.
Content & Copywriting
Incorporated SEO and copywriting strategies in captions, hashtags, and on-screen text to optimize reach for 300+ videos.
HOW IT GOT DONE.
Social Media Management
As the social media manager for Abundant Aura’s TikTok channel, I oversaw the entire content strategy—from ideation to publication. This involved analyzing audience behavior, optimizing posting times, and maintaining a consistent posting schedule of 2-3 videos daily.
I closely monitored engagement metrics, follower growth, and video performance to guide content decisions. By leveraging TikTok analytics and audience insights, I helped expand the brand’s presence from 0 to over 1,000 followers in just 8 months, connecting with viewers in more than 20 countries.
Key Skills & Tools:
- Social media strategy & scheduling using Metricool
- Audience engagement & community management via TikTok
- TikTok analytics & platform insights
- Data-driven decision-making
Content Creation
I produced and published over 300 short-form videos centered around spirituality and manifestation. Each piece of content was carefully crafted with a resonant message aligned with Abundant Aura’s brand voice. I experimented with various content formats—educational tips, guided affirmations, inspirational quotes, and community Q&As—to keep the feed fresh and engaging.
Throughout this process, I fine-tuned the pacing, length, and aesthetics of each video to hold viewers’ attention and increase watch-through rates, ultimately attracting 116,000+ unique viewers and amassing 133,000+ total video views.
Key Skills & Tools:
- Short-form video production & editing using Capcut + Canva
- Visual storytelling & on-brand creative direction
- Experimentation with content formats
- Video editing tools & TikTok-native features
Content & Copywriting
To maximize reach and engagement, I integrated SEO principles and copywriting best practices into all captions, hashtags, and on-screen text. I identified phrases and hashtags that resonated with the target audience by conducting keyword research and analyzing trending topics within the spirituality and manifestation niche. Each caption was written to spark curiosity, drive interaction (comments, likes, shares), and encourage viewers to follow.
On-screen text was strategically placed and written to emphasize key points, guide viewers through the narrative, and ensure accessibility, ultimately enhancing overall viewer retention and brand recognition.
Key Skills & Tools:
- SEO-driven keyword research & hashtag strategy
- Engaging, on-brand copywriting for captions & on-screen text
- Conversion-focused messaging to boost follows & engagement
- Consistent brand voice & tone
