CRUZ REMOTE SOLTN.
(past project)
Cruz Remote Solutions was my recruitment agency, providing remote customer service work to U.S.-based contractors in over 20 states.
SERVICES & SKILLED DELIVERED.
Website Creation
Developed a comprehensive, user-friendly website with over 25+ webpages using the Duda no-code platform, positioning Cruz Remote Solutions as a high-quality recruitment agency.
Copywriting
Crafted high-quality, SEO-optimized copy for 25+ website pages, 6 published articles, 15+ job postings, and email marketing campaigns to establish Cruz Remote Solutions as a leading authority in remote customer service recruitment.
Content Creation
Produced 6 SEO-optimized blog articles on available remote customer service roles and topics related to remote working to attract and inform potential applicants.
Email Marketing
Executed effective email marketing campaigns using Constant Contact, resulting in over 1,500+ interested applicants and retaining over 60 active agents within three months.
Recruitment + Onboarding
Led comprehensive recruitment and onboarding efforts using 15+ job postings across LinkedIn, Indeed, and Craigslist, attracting over 800+ applicants in three months through strategic job postings and an efficient onboarding pipeline.
HOW IT GOT DONE.
Website Creation
End-to-End Development
Built an entire website with 25+ web pages optimized for desktop, tablet, and mobile devices. Reached over 10,000+ users between September 2023 and December 2023.
User Experience Optimization
Designed funnel guiding visitors from initial interest to application and onboarding. Clear, integrated CTAs were on every page to encourage action.
Strategic Content
Included in-depth information and copy across webpages to provide a clear and compelling value proposition. Structured content for easy navigation and information retrieval.
Copywriting
Strategic Messaging
Developed persuasive copy on 25+ webpages and 15+ job postings on LinkedIn, Craigslist, and Indeed, encouraging visitors to take specific actions in joining my agency. This resulted in over 1,500 applicants using the website form.
SEO Integration
Incorporated relevant keywords related to customer service and remote roles in the United States to enhance search engine visibility on all web pages (on-page SEO), article content, and job posting.
Content Creation
Authored 6 informative articles on available remote customer service roles and remote working. Enhanced the company's credibility and appeal by providing valuable insights to readers.
Content Creation
Relevant Topics
Wrote about subjects resonating with the target audience's interests and needs, including remote work resources, job opportunities, pay, and more.
Informative Content
Provided transparent info, including company information, pay rates, contract durations, and requirements. Emphasized transparency to enhance credibility and appeal.
Social Media SEO
Promoted blog articles on TikTok and LinkedIn. Reached the audience organically by using keywords related to remote work and customer service.
Email Marketing
Compelling Copywriting
Wrote persuasive email messages and automated flows to encourage applicants to apply and proceed through onboarding, resulting in a 60% click rate and 40% open rate in email funnels.
Automation Implementation
Set up a 3-week automated email sequence using Constant Contact, automating communication and nurturing leads.
Engagement + Results
Achieved over 60% click-through rate on initial emails. Maintained over 40% open rate and garnered 1,500+ interested applicants and 800+ official applicants.
Recruitment + Onboarding
Strategic Job Postings
Managed 15+ active listings and recruitment campaigns on Indeed, LinkedIn Jobs, and Craigslist. Converted 500+ applicants from Indeed to the application page.
Onboarding
Created 6 position overview modules for interested applicants and wrote scripts to educate and onboard new agents effectively. Onboarded 60+ active agents between September 2023 and January 2024.
Pipeline Development
Established a recruitment and onboarding pipeline and handled all business operations, including payroll, interviewing, comms, and marketing.
THE RESULTS?
Website Traffic+ Visitors
10,000+ users visited the site between September 2023 and December 2023.
Application Engagement
60%+ click-through rate on initial emails and consistent 40%+ open rate. 800+ applicants underwent the official application pipeline.
Recruitment Success
1,500+ applicants attracted through job postings and social media over three months, with 60+ active agents onboarded between September 2023 and January 2024.
LINKS & VIDEOS.
Please note: the Cruz Remote Solutions site has been inactive since March 2024. You can preview the website and navigate through the pages freely using this preview link.
